Founder and CEO of DEAG, Prof Peter Schwenkow, announced the handover of the operational management of DEAG to his co-CEO Detlef Kornett today during a reception for his 70th birthday held at Wintergarten Varieté in Berlin.
Founder & Senior Advisor, Prof. Peter Schwenkow:
“After 46 years at the helm of the company I founded and in the best of health, I am announcing the long-prepared move to a new role. From 1 April 2024, I will assume the role of ‘Founder & Senior Advisor’ at DEAG and hand over responsibility as CEO.
This step, on my 70th birthday, was planned for a long time and carefully prepared. The captain is leaving the bridge, but not the ship. I will continue to be part of the journey as an advisor to the company and – together with my son Moritz – as a major private shareholder in DEAG, in order to make my contribution to the company’s continued growth in the interests of all shareholders. Since 1978, we have continuously and successfully developed new products and markets with committed, loyal and creative partners and employees, without whom this growth would not have been possible.
Today, with over 600 employees in 7 countries at 22 locations, DEAG is one of the world’s leading live entertainment companies with continuous annual sales of over € 300 million. Our permanent focus on our customers, artists and guests will continue to be the benchmark of our work in the future.”
The Supervisory Board thanked Prof Schwenkow for his decades of entrepreneurial work in and for one of the fastest-growing sectors in the world of live entertainment.
“You can be proud of your life’s work,” said Supervisory Board Chairman Wolf Gramatke, “and we are sure that – with your continued support – we can look forward to an exciting and prosperous future.”
From 1 April, Detlef Kornett, together with his fellow board members Moritz Schwenkow, Christian Diekmann and David Reinecke as well as the senior vice presidents Stuart Galbraith, Benedikt Alder, Jacqueline Zich and Oliver Hoppe, will be responsible for the successful continuation of the company’s committed growth course.
About DEAG
DEAG Deutsche Entertainment Aktiengesellschaft (DEAG), a leading entertainment service company and live entertainment provider, produces and promotes live events of all genres and sizes in Europe. With its group companies, DEAG has been present at 22 locations in its core markets of Germany, Great Britain, Switzerland, Ireland, Denmark and Spain. As a live entertainment service provider with an integrated business model, DEAG has extensive expertise in the conception, organisation, promotion and production of live events.
Founded in Berlin in 1978, DEAG’s core business areas today include Rock/Pop, Classics & Jazz, Family Entertainment, Spoken Word & Literary Events, Arts+Exhibitions, Ticketing as well as Entertainment Services. Live Entertainment for all generations, including Arts+Exhibitions, are important building blocks for the further development of DEAG’s own content.
For around 6,000 events, more than 10 million tickets are sold annually for DEAG’s own and third-party content – a steadily growing share of these are sold via the Group’s own ticketing platforms such as myticket.de, myticket.at, myticket.co.uk, gigantic.com and tickets.ie.
DEAG is thus excellently positioned for further growth.